The Studio Behind The Stardust. Thoughtful, Sharp, And Relentlessly On Your Side.
A one-woman studio that blends strategy, design, development, and real-world experience into websites that feel intentional, intuitive, unmistakably yours, and built to support real visibility and action.
Meet Nicky Hornstein.
Hi, I’m Nicky – the designer, developer, and strategist behind Nyx Web Design. I bring together visual clarity, technical precision, and calm, structured communication so you have one partner who sees the full picture and makes sure nothing gets lost between idea and launch.
With extensive experience in web design, development, and visual communication, I create websites that combine aesthetics, functionality, and purpose. My work is guided by a deep understanding of user needs, accessibility, search visibility, and the goals behind every project.
One of my greatest strengths is my ability to wear multiple hats: designer, developer, strategist, and end-user advocate. This allows me to approach each project from several perspectives and deliver solutions that are both creative and practical.
A website should not only look good. It should guide visitors clearly, build trust, and support real conversions, whether that means inquiries, bookings, purchases, or contact requests.
And about the name – “Nyx” has been my nickname for years, and it also happens to be the name of the Greek goddess of the night. The site’s design reflects a bit of that spirit: celestial, quiet, and full of small points of light, a calm space where creative ideas take shape.
What I Offer
- End to end website delivery that covers discovery, planning, information architecture, UX, visual design, development, quality assurance, launch preparation, and go live. One partner, one process, clear accountability from first sketch to final site.
- Graphic design and brand support, including logo creation, brand marks, color systems, typography pairings, and art direction. I source and curate assets responsibly with licensing and attribution handled properly.
- Optional maintenance and care plan that reduces day to day overhead for you. I manage hosting administration, backups, security monitoring, core and plugin updates, uptime checks, and light content adjustments so things run smoothly behind the scenes.
- Content writing and editing for clear messaging, tone consistency, and conversion.
- Accessibility-driven UX and interface planning that ensures usability, inclusivity, and compliance across devices and audiences.
- Multilingual websites, including full Hebrew support and right-to-left layout where required.
- Strong on-page SEO foundations, including clear page structure, heading hierarchy, metadata planning, semantic markup, and performance-conscious builds that help search engines properly understand and index your site.
- Audience-aware strategy that helps shape not only how your website looks, but how it speaks, what it emphasizes, and how it supports meaningful action from the people you most want to reach.
Industry Experience
Throughout my career, I have built websites for non-profit organizations, banks, educational institutions, arts and culture projects, and corporate intranet systems. Each project begins with understanding the target audience and ends with a digital experience designed to achieve measurable impact.
Approach
Web design is not only about visual appeal. It is about clarity, accessibility, connection, and discoverability. My goal is to build websites that tell your story, engage your visitors, support your organization’s mission, and give search engines a clean, solid foundation from the start.